Keen to step outside of their purely digital media mix and embrace big, bold ideas, they approached Involved Media to help them strengthen their position as a leader in home appliances.
This client wanted to generate qualified leads of high-net-worth individuals interested in private jet travel while attributing leads to offline conversions and reducing the overall new customer acquisition cost.
BTI is a creative agency offering integrated marketing services. BTI aimed to improve its service to clients by expanding its media offerings while preserving its creative and branding expertise. BTI searched for a reliable media planning and buying partner who could provide the necessary media bench strength