BTI aimed to improve its service to clients by expanding its media offerings while preserving its strategy, creative and branding expertise. To accomplish this, BTI searched for a reliable media planning and buying partner who could provide the necessary media bench strength.
We worked with BTI to develop a comprehensive branding approach for a variety of industries, including cannabis, healthcare services for ethnic groups, and food manufacturing. Our expertise in branding and media campaigns allowed us to bring a diverse perspective to the table, leveraging our strengths in digital, social, and broadcast media to create effective and engaging campaigns.
Throughout our partnership, we utilized our knowledge and experience in these industries to develop targeted campaigns that spoke directly to our audience, building brand awareness and driving conversions. Our media bench strength allowed us to tap into our marketing expertise to create campaigns that were not only effective but also visually impressive.