Talent

Caroline is the Managing Director for Involved Media in Canada. She is an experienced executive, skilled in marketing, media and client management.

Caroline’s career spans several leadership positions with major media agencies including Carat, Mindshare, Starcom and UM. Over the years she has worked on major national and global brands including Kraft, Subway, P&G, Good Life Fitness, Ford, Unilever, Mondelez & Johnson & Johnson. She currently sits on the Board for Vividata. In her spare time, Caroline is a competitive triathlete, avid cyclist, and rescue diver. She gives back to the community coaching a girl’s swim team.

Mimi Salviato is the SVP Media & Partnerships for Involved Media in Canada. She is an experienced executive, skilled in marketing, media and client management.

Mimi Salviato’s career spans several leadership positions with major media agencies including Carat, Mindshare, Starcom and UM. Over the years she has worked on major national and global brands including Kraft, Subway, P&G, Good Life Fitness, Ford, Unilever, Mondelez & Johnson & Johnson. She currently sits on the Board for Vividata. In her spare time, Caroline is a competitive triathlete, avid cyclist, and rescue diver. She gives back to the community coaching a girl’s swim team.

Stephanie works directly with Involved Media’s client and agency partners to provide white glove service in ensuring that business goals are met and exceeded. Stephanie brings forth the resources each unique client requires to build customized, data-informed solutions that effectively deliver growth.

Prior to joining Involved Media, Stephanie worked with various large media vendors over the past 15+ years, where she served as National Account Executive; working in several different capacities including progressive marketing and sales roles across multi-media & data solutions. Stephanie lives in Milton with her husband and three daughters. Together, they like to hike in the escarpment and travel to hot places.

Shawn Hall is the VP Strategy & Planning for Involved Media in Canada. In this role, Shawn leads all data-informed media planning and insights for clients.

A leader in the digital marketing/advertising field for over 25 years Shawn has been on the cutting edge of innovation throughout his career. He brings a vast knowledge of integrated marketing strategies across online display, mobile, video, programmatic, social media, SEM, SEO, OTT/Connected TV, gaming, and more to clients. Shawn has worked with brands such as Molson Coors, KFC, Pizza Hut, Daniels Homes, Party Casino, New Roots Herbal, Natures Path, Greysnow Casino, Pumpernickels, Hyundai, Wyeth, BMO, Canadian Tourism, Honda, Microsoft, and CIBC.

Kate is the Director of Digital Strategy for Involved Media in Canada.

Kate is the Director of Digital Strategy at Involved Media Canada and is your go-to person for questions on utilizing digital media to create impactful brand narratives and deliver meaningful marketing experiences to individuals.

With over 7 years of experience in digital media strategy and activation, Kate has worked in prominent media agencies as well as creative shops. Her daily activities involve translating data into actionable insights, developing digital media strategies, and evaluating the impact of campaigns. What motivates her work is the art of storytelling that weaves everything together, ensuring brand interactions are significant and seamless across all touchpoints.

Kate’s expertise spans various industries, including real estate, finance, travel, consumer packaged goods (CPG), automotive, business-to-business (B2B), non-profit organizations (NPOs), healthcare, pharmaceuticals, brick and mortar businesses, and more. In her free time, Kate loves running, hosting dinner parties, and going to music shows.

Ben began his media career at PHD in 2012 as a Broadcast Media Assis-tant, and soon thereafter became a Broadcast Account
Manager. After a brief hiatus from media, Ben joined the media buying team at Involved in 2018, and brings with him positive vibes
and a winning attitude.

Sanjula, the Media Strategy and Planning Lead at Involved Media in Canada, has more than a decade worth of experience as a 360 Media Marketer.

She has worked on brands like Disney, The Home Depot, HomeStars, Kimberly Clarke, seamlessly translating brand objectives into measurable Media KPIs, leveraging channels across social, programmatic, SEO/M, TV, Radio,OOH and more.

Outside work, Sanjula is an avid foodie, and badminton enthusiast.

Matthew is a Broadcast Media Assistant for Involved Media in Canada.

Matthew joined the Involved Media team as a Broadcast Media Assistant. Prior to Involved, Matthew obtained his Bachelor of Commerce from Ontario Tech University with a Major in Marketing and Minor in International Business, complementing his 5+ years of experience in customer service. When not in the office, Matthew enjoys being an avid sports fan, travelling, and discovering new food places.