Involved Media Names Carieanne Nickerson SVP, Media

Toronto ON — March 17, 2026 – Involved Media has appointed Carieanne Nickerson as Senior Vice President, Media, strengthening the agency’s leadership team as it continues to expand its media capabilities in Canada.

Nickerson brings more than 20 years of experience in the media industry. She joins Involved Media from Carat, part of Dentsu, where she most recently served as Senior Vice President, Client Leadership, overseeing complex client portfolios and multidisciplinary teams.

Known for her collaborative leadership style and strong business acumen, Nickerson has led integrated media strategies for major brands while building trusted relationships with clients and media partners across both global and Canadian markets.

In her new role, Nickerson will lead media strategy and client delivery at Involved Media, working closely with teams and partners to develop high-performing media solutions that drive meaningful business results.

“Carieanne brings exceptional experience and a collaborative leadership style that aligns perfectly with our culture and our ambitions for growth,” said Caroline Breton, Managing Director, Involved Media Canada. “We’re thrilled to welcome her to the team and excited about the leadership and perspective she brings as we continue to grow our media offering.”

Nickerson’s appointment comes as brands increasingly seek more integrated, performance-driven media strategies in the evolving Canadian market.

Andrew Bulmer, President, International Division at AMS, said the hire reflects the organization’s continued investment in strengthening its leadership and capabilities in Canada.

“Carieanne brings deep experience and strong client leadership that will further strengthen the Involved Media team,” said Bulmer. “Her perspective and expertise will be instrumental as we continue to grow and support brands navigating an increasingly complex media landscape.”

About Involved Media

Involved Media is an independent media agency. Services include research and business insights, media strategy development, performance-driven tactical planning, activation and analytics. With locations in Canada, the United States, Spain, and Australia, the agency offers trusted service supported by an international presence. Involved Media is an AMS company.

About AMS

AMS (Active Media Services, Inc.) is an independent media solutions company that delivers sustainable growth to businesses worldwide. Its brands include Active International, offering innovative Corporate Trade solutions; Involved Media, a full-service media agency; and XACTV Network, providing efficient, AI-driven video reach. Based in New York, AMS has 12 offices and more than 600 employees across the Americas, Europe, Asia, and Australia.

Known for its values-driven culture, AMS has earned Great Place to Work® certifications in the U.S., UK, Canada, Spain, and Australia—alongside accolades for Inclusion, Mental Wellness, Millennials, and Women in Advertising. It has also been named by Campaign Magazine and the Australian Financial Review on their Best Places to Work lists and recognized among Canada’s Most Admired Corporate Cultures.

AMS holds EcoVadis sustainability certifications, reflecting a people-first approach to ESG and its corporate citizenship initiatives that support inclusion, learning, and community impact. For more information, visit https://amsgrowthpartner.com.

For media inquiries, please contact:
Mitch D’Souza
mitch.dsouza@amsgrowthpartner.com

437-925-2143

#   #   #