Get Ready for 2024 Holidays with Amazon Ads!

2024 holiday season is here! Businesses face immense competition to capture consumer attention in an increasingly crowded e-commerce landscape, especially on Amazon. Whether you’re a large brand or a small seller, Amazon provides a wide range of products through its Sponsored Ads to boost your visibility and drive sales during this critical period. Seasonality will begin with Black Friday in November followed by Cyber Monday, US Thanksgiving, Boxing week, Christmas, New Year. Here’s a guide to help you make the most of Amazon Ads and grow your revenue this holiday season.

1. Start Planning NOW!

It’s never too early to begin preparing your holiday campaigns. By starting now, you can get ahead of the competition and take full advantage of key shopping dates. This includes setting clear goals and creating campaigns that are aligned with your target audience. Early preparation also allows you to test different Sponsored Ad formats and optimize their performance before peak shopping days. Here are few things that you should plan for:·

• Budget plan for tentpole events: Ideal plan should contain budget for at least 1 week lead in period, the event days and at least 5 days of lead out.
• Daily Pacing plan
• ASIN list for the products to be advertised
• Account structure to plan the campaign types, Keyword groups, creatives, etc.

2. Plan & Leverage all Amazon Sponsored Ad Types

Amazon’s advertising ecosystem is constantly evolving, offering brands more ways to engage with shoppers. Sponsored Brands and Sponsored Products are key drivers of discoverability on Amazon and leveraging them can ensure your products appear at the top of search results when holiday shoppers are searching for gifts. For 2024, Sponsored Display ads, with their enhanced targeting options, provide a great opportunity to capture attention through contextual targeting and dynamic creatives. SD on Product detail page can further be utilized for retargeting, cross selling or 1:1 targeting of equivalent competitor product. Using all types of Sponsored ads ties in seamlessly into consumer journey within Amazon.

3. Sponsored TV Ads: Making TV Inventory accessible to Small Businesses

In an exciting new development for 2024, Amazon’s Sponsored TV ads are now available in Canada within Sponsored Ads console. This is a game changer for small businesses, enabling them to leverage TV inventory to expand their reach to viewers watching streaming TV services like Prime Video, Freevee, Twitch, etc. This offers a high-impact way to reach a broad, engaged audience without requiring a large media buying budget, making TV advertising more accessible and cost-effective for businesses of all sizes. By using TV ads, you can significantly boost brand awareness and capture consumer attention during key shopping moments.

4. Ensure that your product listings are retail-ready with healthy Inventory

Having a well-designed product detail page can make or break any Amazon listing. Optimize your product imagery, have well-developed video content on your product page and make sure the product considered for advertising is retail ready (15+ Reviews and 3.5+ Stars). Don’t forget to give your brand storefront some love as well.

5. Use Engaging and Seasonal Creatives

To stand out from the competition, ensure your ad creatives are engaging, relevant, and updated regularly throughout the season. Using seasonal imagery, highlighting promotions, and personalizing your creatives for different audience segments can greatly enhance campaign performance. Sponsored Brand ads that feature seasonal branding or themed video content can help catch the eye of shoppers who are browsing for gift ideas. Also, make use of AI creative generator to ease the process.

6. Monitor, Analyze, and Adapt – Stay Dynamic!

The holiday season is fast-paced, and consumer behavior can shift dramatically. Here are few things that needs constant check during tentpole event:

• Make sure to monitor your campaign performance in real time and make data-driven adjustments. Adjusting your bids, keywords, and budget allocations based on campaign performance ensures you stay competitive.
• Conduct multiple pacing checks per day to ensure there are no overspends or out of budget (OOB) scenarios.
• Out of Stock (OOS) is also a very common problem during tentpole events, which needs to be addressed dynamically.

This season, embrace these strategies to showcase your products, enhance your brand’s visibility, and capture the attention of holiday shoppers. Wishing you a successful holiday season filled with sales, growth, and memorable customer interactions!