Media Solutions That Drive Action

Challenge

The brand was launching in Walmart locations; however, they only had a traditional :30s video spot and there was a lack of overall awareness that Walmart sold paint.​

We needed to produce something efficient and effective to drive awareness while simultaneously educating consumers that they can find paint at Walmart .

Approach

We launched a retail audio campaign directly in Walmart stores, engaging shoppers and educating them that it was a one-stop-shop for their DIY needs with Rust-Oleum as the hero.

Outcome

• Delivered 5.7 million impressions through targeted retail audio placements, amounting to 8% share of voice in Walmart network​
• Drove a 32% purchase consideration lift, which translated into lift in sales verified through client-supplied data.​
• Brand lift study findings supported client conversations with the retailer about paint isle awareness.