Ad Week’s AI Obsession

Every panel and every session at Ad Week, that wasn’t specifically dedicated to artificial intelligence, seemed to end with ‘I guess we wouldn’t be doing our due diligence if we didn’t talk about AI’.

While it was definitely the buzz subject of the year, surprisingly, there were companies that didn’t have much to say about it at all!

It’s obvious that companies and individuals are at different adoption speeds when it comes to leveraging artificial intelligence. While there has been talk of AI replacing jobs, people should be worried about those who have learned how to use AI well replacing their jobs.

Two purposes of AI are to reduce waste by eliminating the potential for human error and to take on mundane tasks, which would then free up our time for advancement in other areas.

While it hasn’t been perfected, we can help move it along by training it, refining it, and seeing if we can add building blocks to the process along the way. For example, one of the panels featured a writer for the Tonight Show. She explained that she wanted to see if AI could replace her, so she fed it a headline to see if it could make a joke.

After a few attempts, the technology still couldn’t produce the right joke structure, but as she helped it by feeding the tech what the keywords were, it gradually went from producing what sounded like a ‘dad joke’, to a joke that an 8-year-old wrote. (slightly more funny 😜)

I think Ad Week was a great gauge to see the depth in which AI has worked its way into our industry and I’m appreciative to work for a company that has embraced the learning, and supports its employees to advance in their career with the new tech.

Involved Media Canada and Active International don’t have to ‘keep up with the Joneses’ as AMS feels like the Joneses.

#ai #artificialintelligence #aitechnology #technology