Active International Launches New Agency Brand, Involved Media.

Active International, a global leader in media and supply chain innovation, is thrilled to announce the launch of their new media services brand in Canada, Involved Media. Involved Media aims to be an independent, trusted partner in the media space that blends the best of a boutique agency experience, with the resources, expertise, and reputation of a Global leader.

The new agency will be launched under the leadership of industry veteran Caroline Breton, whose previous positions include roles at Dentsu, Group M, and Publicis. Involved Media seeks to take the agency ego out of the media planning and buying experience, appealing to Canadian brands as well as international brands looking to enter the Canadian market.

Launched under Active International’s group of companies, Involved Media aims to differentiate itself as an egoless, independent agency, offering unbiased advise and excellent service from an award-winning culture, combined with the backing and reputation of wider global operations and clout of over $1 billion every year. Involved Media will focus on the opportunity with mid-market brands and independent agency partnerships in the Canadian marketplace. The company will also leverage their international footprint to service global brands looking for local media expertise in Canada.

“Working within the Active eco-system and their already established reputation and resources puts Involved Media in a fantastic position to provide incredible service and results to clients,” said Caroline Breton, Managing Director, Involved Media Canada.

Involved Media is an already established brand in the Active portfolio in the Australian and USA markets. Active International will continue to offer Corporate Trade services and trade media buying services to clients as a separate division.

About Involved Media

Involved Media is an egoless media planning and buying agency where service you can trust meets high-impact clout. For more information, visit involvedmedia.ca 

About Active International

Active International has over 30 years of experience bringing value and connecting businesses all over the globe. Active is the largest independent Corporate Trade company in the world. They’re backed by a powerful global trading network, with 600 employees across 13 countries, and data-driven media buying of $1 billion+ each year. Active Canada has been recognized for a number of years as a Great Place to Work and as a Waterstone Most Admired Corporate Culture Award Winner. For more information, visit http://activeinternational.ca.

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